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The TITAN Group aims to grow as a multi-regional, vertically integrated cement producer, combining an entrepreneurial spirit and operational excellence with respect for people, society and the environment.

Its strategy is carried out through: 

  • Geographical Diversification
  • Continuous Competitiveness Improvement 
  • Vertical Integration 
  • Focus on Human Capital and CSR

All TITAN activities are guided by its values embedded in Group Strategy: 

  • Integrity
    Direct and open communication; transparency; credibility; ethical business practices
     
  • Continuous Improvement
    Learning organization; avoiding complacency; seeking new ways of doing business; taking calculated risks 
     
  • Commitment to Results
    Setting clear objectives; setting high standards; delivering on commitments to stakeholders
     
  • Value to the Customer
    Anticipating and satisfying customer needs; providing high quality products and services; providing innovative solutions to create competitive advantage 
     
  • Know-how
    Investing in knowledge; enlarging our reserve of knowledge; taking initiatives to acquire knowledge
     
  • Corporate Social Responsibility
    Putting safety at work first; caring for our employees; respecting and supporting local communities; being an active member of society; committed to sustainable development.

Pledges and commitments undertaken by the TITAN Group in line with its values, Code
of Conduct  and priorities include: